Miscellaneous Projects
I have worn many hats in my career. I’ve been a graphic designer, product designer, experience designer, marketing director, communications director, and now a Director of Digital Experience. But what these titles don’t explain is the large variety of work that I have taken on over the years. I’ve made animated explainer videos. I’ve designed social media posts and ads. I’ve organized scavenger hunts and trivia nights. I designed booth graphics for huge pharmaceutical conferences. I’ve designed endless newsletters, brochures, websites, emails, one-pagers, white papers, and more. And I also have a ton of art-related hobbies. (Check them out here!)
Below I hope to give you an idea of the range of things I have worked to create.
Data Warehouse
At She Should Run, we make data-driven decisions. But that data existed across a variety of sources in a number of formats. With the help of a partnership with Rippleworks, who provided guidance and mentorship, I embarked upon the project of setting our organization up with a data warehouse. From the technology audit to the BigQuery launch, I managed the organization, creation, and implementation of our first data warehouse.
Data Dashboards
I use Salesforce, spreadsheets, BigQuery, Google Analytics, and Google Data Studio to build dashboards for reporting on our KPIs and initiatives.
2021 Year in Review
For our end-of-year fundraising campaign, we wanted to show supporters what 2021 looked like for us and highlight some key moments.
Social Campaigns
I really enjoy social media because you can test a wide variety of creative campaigns at the quickest of speeds. And there’s built-in feedback to help you determine what works and what doesn't.
Website illustrations
Because I’m usually managing larger projects, I don’t always have the opportunity to create custom illustrations for everything. So when we redesigned the Curalate website in 2017, I was excited to take this on.
Chore Score
In 2013, I worked with a friend on a mobile app that allows housemates to compete against each other to see who does the most chores, inspired by my delusional husband who thinks he would actually win. Unfortunately, working at demanding startups prevented us from ever finishing and launching this project, but it was still one of the most fun things I’ve ever worked on.