Vote, AND…
Leading up to the 2024 election, we needed a campaign that would acknowledge the importance of voting while helping move women to a moment of deeper engagement. VOTE, AND is a one-stop hub that connects the dots between the actions women are already taking and the ways they can show up politically.
SHE SHOULD RUN Resource Center
In 2024, I took on the project of compiling our existing resources into a simple, easy-to-use starting place where women could take their first steps toward exploring the idea of running for office. We built a digital library with various filtering functions to ensure that a woman, regardless of where she was in her journey, could quickly find content, tools, and programming that would be relevant to her needs.
SHE SHOULD RUN WEBSITE REDESIGN
In 2020, I managed a redesign of the She Should Run website as well as the implementation of a new membership community platform. My responsibilities included developing the site architecture, user experience design, visual design and branding, copywriting, project management, vendor (Wordpress developer) management, and quality assurance. The redesign resulted in a 175% increase in Community registrations.
Civic Engagement Email Course
Our Programs team developed content to engage women looking to make a difference in their communities. We wanted a low-barrier modality for participating and ultimately decided on a short, simple email course. I crafted the experience from user flow to reporting.
Power in Purpose Audio Course
Our Programs team retooled an existing virtual workshop series to fit an on-demand audio course available within our community platform. They developed the curriculum and recorded the audio files, and I designed the experience for the learner.
Presentations
In every position I have held throughout my career, developing presentations has always been a significant piece. The topics of these presentations varied from imposter syndrome to hospice pharmaceutical management to surviving your soul-crushing day job. The purpose of these presentations also varied from securing a round of funding to encouraging women to run for office to selling internal teams on valuable initiatives. However, regardless of purpose, the key was always the storytelling.
Role call digital campaign
At the end of 2019, we launched the Role Call campaign to show everyone that they can play a part in equal representation, even if they are not a woman running for office. I worked closely with the Programs team to develop digital assets, branding, and swag which centered around an interactive quiz that allowed individuals to find the right role for them.
miscellaneous projects
Because I have been lucky enough to work for small, growing organizations that love to experiment, I have had projects that vary from designing socks to building and launching a data warehouse. I’ve included a few of the more interesting ones here.